How Clay Designs Playful Billboards

Carly asks about the billboards and Varun describes the Picasso/Monet creative concept and the team behind the ideas.

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Want our database of 100+ Creative AI Use Cases to create your own marketing stunts? Get it here: https://clickhubspot.com/edj

Episode 78: Can bold marketing stunts and radical creativity really shape the success of an AI company? Nathan Lands (https://x.com/NathanLands) is joined by guest host Carly Baker (https://www.linkedin.com/in/carlycbaker)from HubSpot and Varun Anand (https://x.com/vxanand), COO and co-founder at Clay—an AI platform for go-to-market teams.

In this episode, Varun reveals the unconventional approach Clay takes to brand and product—from quirky billboards (inspired by artists like Picasso and Monet) to full-time brand team investments and viral “creative stunts”.. You’ll hear inside stories about building buzz through drone-captured campaigns, rolling out unforgettable real-world events (from Snoop Dogg’s joint roller classes to kung fu film shoots), and the value of hiring people from non-traditional backgrounds. Plus: inventive customer use cases, the philosophy of curiosity in AI, and how Clay pivoted from “fancy spreadsheets” to a leading go-to-market AI solution.

Check out The Next Wave YouTube Channel if you want to see Matt and Nathan on screen: https://lnk.to/thenextwavepd

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