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David Brown on The Art of Business Wars | 7
Business Wars
Less Paul Gibson vs Less Fender
Less paul is the name of a model of a gibson guitar, and it's been around since the 19 fifties. Gibson sees fender sales sky rocketing. How did that happen when gibson had a 50 year plus lead on em? Fender was listening to the customer, even though they weren't even his customers yet. And that became a partnership that lasted for many years.
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