#197: Loyalty Insights from Poland
Let's Talk Loyalty
00:00
The Loyalty Market in Ukraine
The first loyalty program was created back in 1999, so the loyalty market is 23 years old. In terms of area, it's the ninth largest country in Europe. The market economy is developing since 1989. And just because we were talking today to Moza, I did look up the geography because, you know, with them, the situation in Ukraine, obviously, so serious at the moment. We stay united and we very much help as far as possible, especially those refugees from the Ukraine since there is a regular war there.
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