Having something right in front of you makes it easier to look at another food example. It's amazing how little changes make such a difference, and we truly underestimate them. So your guitar case is not just making it easier, it's also reminding you you could be playing music now.
Eric Johnson is the Director of the Center for Decision Sciences, Columbia Business School at Columbia University. His research examines the interface between behavior decision research economics and the decisions made by consumers, managers, and their implications for public policy, markets, and marketing.
In this episode, Eric and Eric Johnson discuss his book, The Elements of Choice: Why the Way We Decide Matters
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Eric Johnson and I Discuss The Elements of Choice and…
- His book, The Elements of Choice: Why the Way We Decide Matters
- How are choices are influenced
- Choice architecture is how choices are structured for people
- How we often don’t realize we are affected by choice architecture
- “Sludge” is bad nudging or dark patterns of choices
- A plausible path is making a better choice easier to make
- How the order of options can affect our decisions
- The role of memory when it comes to making decisions
- Screening and how it’s used in choice architecture
- Default options and how they may affect decisions
Eric Johnson links:
Eric’s Website
Twitter
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If you enjoyed this conversation with Eric Johnson, you might also enjoy these other episodes:
How to Change Anyone’s Mind with Jonah Berger
Mimetic Desires in Everyday Life with Luke Burgis
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