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From Cookware to Weight Management: A Business Journey
This chapter explores the rise of Hexclad cookware through innovative marketing and strong celebrity endorsements, highlighting key milestones in its growth since 2013. The conversation shifts to the history of Weight Watchers, detailing its challenges post-Oprah, financial strategies, and potential shifts towards selling weight management medications. Additionally, it touches on creative outreach in local politics, emphasizing the importance of networking and unique opportunities.