How to Control Your Value Chain

Vussi: Third time business owners really mature executives know that even more important than distribution is value chain. He says if you want to build a business that's strong, that delivers great margins and can outprice a competitor who has better distribution than you, then the one way to do it is to have a fuller and better control of your value chain. Vussi: The reason Microsoft has just hit a $2 trillion market cap is precisely becauseMicrosoft has now become a product play rather than an ecosystem player.