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#973 - Rory Sutherland - Waymo, Texas Culture, Airline Lounges, OpenAI & Uber Eats

Modern Wisdom

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Navigating Consumer Choices in a Digital Age

This chapter explores the complexities of consumer behavior in food ordering and property searching, particularly how digital interfaces shape decision-making. It highlights the transformative role of AI in personalizing consumer experiences while contrasting overpromised expectations with actual product performance. Additionally, the discussion covers the dynamics of customer acquisition versus retention, using unique anecdotes to illustrate the impact of consumer psychology on purchasing decisions and satisfaction.

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