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Ep227: The 50-Minute Marketing Sprint

More Cheese Less Whiskers

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What Is the Return Value on the $500 Investment?

"We've made a $500 investment. We've identified 100 people who knock on the door," he says. "How many of them now? What would it be worth if half of them did something about it?" He's looking for what is the value that the return value on this asset of a hundred leads over 100 weeks.

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