Gareth Price is a senior planner at JWT/WundermanThompson in London. He won the 2017 IPA President’s Prize and the Advertising category in the 2018 WPP Atticus Awards for his IPA Excellence Diploma thesis, Thinklong, which outlined a seven-point plan to tackle short-termism in marketing. So we decided to talk about writing about strategy.
Topics include:
- The IPA Excellence Diploma
- Short-termism and Gareth's thesis about why people don't think long
- Writing about strategy - why even do it?
You can find Gareth here https://twitter.com/G_Price
P.S. There are minor glitches in my questions - well, the sound of my questions. But Gareth's audio is 100%.
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New book "Strategy Is Your Words" out soon.
