Making SOPs Engaging and Customer-Driven

What does it really take to build a business that lasts? In this episode, Verne Harnish, Founder and CEO of Scaling Up, breaks down the truths most founders miss about growth.

From pricing power and compensation models to curiosity-led leadership and culture, Harnish shares how great CEOs build companies that scale without losing their soul. He reveals how to identify your company’s true constraints and why naming your strategy matters more than any mission statement.

If you’re ready to move beyond hustle and learn how to grow smarter – not just bigger – this conversation is for you.

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