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Gamifying Your Customer Retention Strategy with Mark Stern

The DigitalMarketer Podcast

00:00

How Did You Come Up With the Idea for Virtual Summits?

"I thought I was building a business in virtual events. And like I was doing these online summits," he says. "And this is what was crazy was the first summit that I did. I also launched a product, and people were like, that's not a lead magnet because there was so much to it called entrepreneur elements" He gets inspiration from old-school video games such as Mario Brothers 3: "For me, it was nostalgic."

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