How to Make Offers to Be There

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"If there's one skill you have, it's making offers," he says. "I learned how to run Facebook ads in 2013, two weeks before I started my gym." He defines value into four variables: what is the overall dream outcome of the customer? The second variable is perceived like a different achievement, which is if I buy this thing, how likely do I think I will get the outcome? And so in that way, between two types, two categories of outcomes, this one will be more valuable.

Alex Hormozi knows all about the highs and lows of the journey to becoming successful. From betrayal, fortunes changing as quickly as going from broke to $20 million in under a year, to using pain and failure as fuel. But one thing that doesn’t change on the journey is strength of character, true relationships and the unbudging will to succeed.

As a first generation American Alex knew the sacrifice that his family had made so that his life would be better than theirs, however he also knew that he had to carve out his own path and not the one his father had laid out for him.

In this raw conversation Alex discusses everything from business to love and everything in between. If you want to know what it takes to become a successful entrepreneur Alex has had to earn the hard way the lessons he now shares.

Alex Hormozi:

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