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The Man That Makes Millionaires: How To Turn $1,000 Into $100 Million!: Alex Hormozi
The Diary Of A CEO with Steven Bartlett
How to Make Offers to Be There
"If there's one skill you have, it's making offers," he says. "I learned how to run Facebook ads in 2013, two weeks before I started my gym." He defines value into four variables: what is the overall dream outcome of the customer? The second variable is perceived like a different achievement, which is if I buy this thing, how likely do I think I will get the outcome? And so in that way, between two types, two categories of outcomes, this one will be more valuable.
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