How Kyle Mealy Thinks About Strategic Leadership Decisions for Small Business Growth
How Leaders Think with Kenny Lange
Uniting Marketing and Sales for Small Business Success
This chapter explores the critical integration of marketing and sales functions within small businesses, emphasizing their unified role in driving revenue. It discusses the challenges faced by leaders in transitioning from personal management to collaborative efforts and advocates for a cohesive approach to overcome traditional silos. The conversation highlights the need for effective teamwork and open communication to align efforts and ensure growth in a resource-constrained environment.
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