Is There a Future Proofing of Sites?

I think Google's taking up more space on search results pages with its own information and people don't have to necessarily click through to sites, which is a problem for us. I've done stuff that other people haven't done and it's worked really well for me. And so this next phase, I am right now starting probably a month ago, I started really thinking about how can I take content to the next level? It's premature. But I have some ideas that I think can take content really to the nextlevel.