Mobile Apps for Political Campaigns and Advocacy, with Thomas Peters
Social Media and Politics
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The Role of the Smartphone App Within the Campaign?
In the developing world, we've seen that people have kind of skipped desktops and laptops and they've gone straight to smartphones. So again, even more so than in America for international work being a smartphone app is a great asset. Our goal is to get those 20% of people onto a smartphone app where they'll do anywhere between 10 and 15 times more than what they would do if they simply had a website as a tool or were reading your emails.
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