Aligning Interests and Strengths in Business Development

The chapter emphasizes the importance of aligning one's interests and strengths in business development. It discusses the value of finding one's niche and focusing on activities that align with one's skills and bring in business. The chapter also touches on the concept of mirroring authenticity in tactical choices to serve strategic goals.

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Episode notes

In this episode, Steve Fretzin, Steve Seckler, Stuart Baum, Sharon Ve, and Chuki Obiyo discuss:

Finding your why and narrowing your niche.
Building good relationships.
Doing what you like to do to develop business.
How much time you should spend on your business development.

Key Takeaways:

Understanding why you don’t like to do something can help you to find new avenues of business development and relationship building.
Challenge yourself in new ways and you will unlock potential you didn’t know that you had.
Practice more self-compassion. Attorneys are inundated with expectations from others. There needs to be a time commitment to understand what one is passionate about and can commit to.
Just being the best lawyer does not mean you are automatically the best business developer.

"If you don’t have a reason to grow your own practice, you will not get away from your desk to do the things you need to do." — Stuart Baum

Thank you to our Sponsors!

Legalese Marketing: https://legaleasemarketing.com/

Moneypenny: https://www.moneypenny.com/us/

Practice Panther: https://www.practicepanther.com/

Episode References:

Book: Getting Things Done by David Allen: https://www.amazon.com/Getting-Things-Done-Stress-Free-Productivity-ebook/dp/B00KWG9M2E/
Book: Atomic Habits by James Clear: https://www.amazon.com/Atomic-Habits-James-Clear-audiobook/dp/B07RFSSYBH/

Connect with Steve Seckler:

Website: https://www.seckler.com/

Email: steve@seckler.com

Podcast: https://counseltocounsel.libsyn.com/

LinkedIn: https://www.linkedin.com/in/stephenseckler/

Connect with Stuart Baum:

Website: https://www.largerpond.com/

Email: stuart@largerpond.com

LinkedIn: https://www.linkedin.com/in/stuartbaum/

Connect with Sharon Ve:

Website: https://www.theinspiredattorney.co/

Website: https://www.sharonve.com/