Jerry Rice on GOAT Fuel Energy, AC Milan's Money Moves
Bloomberg Business of Sports
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Jerry Rice and Jaquie Rice Gold, Co-Founders of the Energy Drink Goat Fuel
NFL Hall of Famer Jerry Rice and his daughter Jaquie Gold are co-founders of the Energy Drink Goat Fuel. They were drinking energy drinks because they needed something to fill them and give them energy. "I said, look, we need to go back to some old ties and come up with an energy drink that has my core values," he says.
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