Analyzing Marketing Strategies and Creating Nationwide Experiences for Drops of Products

Shawn Goff (Program Co-Director for the Entrepreneur Of The Year® Mountain West program) and Jason McGowan (Founder and CEO of Crumbl Cookies) join Clint and Garrett for this episode of the Silicon Slopes Podcast. They chat about Shawn's work at EY and the new program for 2024, as well as who he thinks should apply for Entrepreneur Of The Year. Jason shares his story of founding Crumbl and exceeding expectations by expanding his business throughout the United States. He talks about dealing with supply chain issues, particularly when they decided to implement a rotating flavor menu at Crumbl, and how that decision changed everything about their business. If you're looking for top-shelf insights from an entrepreneur and advice for what it takes to succeed in this corner of the world, this episode is for you! Tune in to learn more. "You have to be really open for advice and [try] to understand why someone's giving you advice and in what context they're giving it to you."