Jon Bon Jovi: “It comes down to truth.”
Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman
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The Importance of Family Life
"I was born at the right time in the right place looking a certain way and so there weren't a lot of you know obstacles in the way of dreaming," says Jon Bon Jovi. "My mother was smart enough to say the band's name should be Bon Jovi, that was pretty good advice" He adds: "If they can see by example what you've done maybe they'll take the good of it and disregard some of the bad"
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