I Love the Idea of Understanding the Emotional Motivators

I love that there's a few things so I want to unpack a few things and I'll toss it over to you Ash. One is the idea of understanding the emotional motivators. And then slotting that in to then understand, Hey, how can I talk to this person? It's very similar to kind of like the jobs to be done framework right or your understanding like what job is this person hiring the product to do. So I really, really love that. The other thing is more of a just a comment than anything but actually I think does a really good job of this in his post purchase Surveys.