Alaska Airlines' Strategic Expansion

This chapter explores Alaska Airlines' ambitious growth plans from its Seattle hub, including partnerships with Hawaiian Airlines and the launch of new international routes. It details their competition with Delta and highlights future goals such as launching 12 long-haul routes by 2030 and the introduction of first-class seating among U.S. carriers. Additionally, the chapter examines the contrasting fortunes of Alaska Airlines and JetBlue Airways amidst recent industry changes.