The Product Side of the Product, Technology and Marketing Mix

i think that during technology transitions, there's a tendency to sort of over state the the product side of it. But as things start to mature, you know, the marketing mix of product, price, place and promotion starts to play an ever increasing part. You're not going to win by just saying, hey, it's a sass cloud ap, because all your competitors are so there. It's you're going to need the rest of it in order to win. And so it's what bob was saying this ying.