2min chapter

Reasons Revisited cover image

Business as (un)usual: can people and planet really come before profit?

Reasons Revisited

CHAPTER

The BBA's Support for Greenwashing

I think the BBA has got cross-party support, which I think is really positive. It recognises that it's not a kind of politically driven shift that we're trying to make. The challenges are too big for any one element of society to confront. Business absolutely should play its role. They are the primary employer of great talent within the UK. For us to be succeeding by driving a positive impact for our people, for society, for the environment should be something that's endorsed.

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