The Hooked Model - What's the Problem?

Amd, where did you get your inspiration from? Maybe let's start with hooks. What was your inspiration for writing hooked? Yester, as now, selfishly, i wanted to understand how these products did it right. I kept seeing this consistent problem where a company would achieve massive growth, but no engagement. Such a big fat waste of time and money in human capital that we would build these products that people wouldn't stick around and use....