The Full Ratchet (TFR): Venture Capital and Startup Investing Demystified cover image

468. When Product-Market-Fit Isn’t Enough: The Hidden Forces Behind Brand Loyalty, Gravity, and Increasing Consumer Spend (Shamin Walsh)

The Full Ratchet (TFR): Venture Capital and Startup Investing Demystified

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Navigating Consumer Engagement in Tech

This chapter explores the complexities of consumer technology, emphasizing the distinction between meaningful engagement and transient interest. Key metrics such as retention rates and founder vision are examined to assess product viability, while the success of latecomers in various markets showcases the importance of timing and consumer acceptance. The discussion highlights brand loyalty, consumer perception of new technologies, and the cultural dynamics influencing market behavior across different regions.

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