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PMM & Product-Market Fit by fmr Facebook Product Marketing Lead

The Product Podcast

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Potter Marketing vs Traditional Marketing

Face book puts so much emphasis on inbound but let's take a look at how poter marketing differs from traditional marketing, and why you should not just leverage parter marketer will go to market. Traditional marketing focuses on generating awareness as well as generating traffic. But really, your product life cycle doesn't stop there. Your product life cycle would need to include not only the awareness in the traffic of paying customers, but also those customers have to activate the product. They need to overawe gene revenue because of this usage. Then ideally, someone should also be thinking about getting these customers to refer your product, your service, your line of offering....

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