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Comcast ad boss on the double standards between TV and digital media

Next in Media

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Introduction

This week on Next in Media, I spoke with James Rourke, president of Comcast advertising. James and I talked about how the second half of the year is shaping up for the advertising business. We also discussed whether advanced TV advertising is really living up to its billing. And why the CTV world should pay a little bit more attention to the regulation.

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