About Wendi Swanson:

Wendi Swanson, currently living in Orlando, is an internationally recognized strategic leadership consultant, facilitator, and program developer, with a focus on unleashing the heartbeat of every organization—its people. Through authenticity and intentionality (with a little edge!), Wendi encourages a human-centered approach to growth, dials down on change systems, and redefines what it means to be a leader.

For the last two decades, she has worked with executive leaders to develop high-potential teams and organizational growth strategies. She has facilitated workshops using simultaneous (concurrent) translation in Russian, French and Spanish and has worked with companies in Russia, Canada, Mexico, Argentina, Korea, and the United States.

Wendi has worked with companies such as Godiva Chocolatier, Best Buy, Yankee Candle, Ashley Furniture, David Yurman New York, La-Z-Boy Home Furnishings, and more. Wendi has a Bachelor of Science in Business Administration and Marketing from the University of Northern Colorado, Greeley.

In this episode, Dean Newlund and Wendi Swanson discuss:

The challenges leaders face in inspiring followership and driving meaningful change post-COVID
The importance of a human-centered approach to growth and redefining leadership
The impact of AI and today's fast-paced market on leadership competencies
The shift towards remote work and the challenges of maintaining company culture and effectively leading hybrid teams
The growing movement of people rediscovering themselves, their purpose, and their relationships with others

Key Takeaways:

Leaders must adapt to the significant changes in the workforce brought about by COVID-19, such as the reduction in the market and the shift towards remote work and innovation.
The hybrid work model has led to challenges in maintaining company culture and effectively leading teams, raising concerns about the long-term sustainability of this model and its impact on mental health and human connection.
Leaders who intentionally invest in people, creating impact through influence and inspiration, can make a difference in culture and productivity.
Effective coaching involves understanding the underlying mindsets and behaviors that impact performance, rather than simply telling someone to sell more or work harder.
Changing employee beliefs about products or services is key to hitting sales targets, which can be achieved through positive and negative customer experiences that demonstrate the value of what's being offered.

"Leadership can be measured through the willingness of others to follow and the impact a leader has on their team.” — Wendi Swanson

CATCH WENDY’S WORKSHOP:

Wendi is leading a live 2-day workshop designed to provide a blueprint to brick-and-mortar retailers around the world, that helps them to adapt to the changing landscape so they can provide a differentiated CX that surges sales. The workshop is in Orlando Florida on July 30-31. Click here for more information and to register.

Link: https://etymongroup.com/services/events/

Connect with Wendi Swanson:

Website URL: https://etymongroup.com/

LinkedIn: https://www.linkedin.com/in/wendiswanson/

Wendi is leading a live 2-day workshop designed to provide a blueprint to brick-and-mortar retailers around the world, that helps them to adapt to the changing landscape so they can offer a differentiated CX that surges sales. The workshop is in Orlando Florida on July 30-31. Click here for more information and to register. Events - Etymon Group

See Dean’s TedTalk “Why Business Needs Intuition” here: https://www.youtube.com/watch?v=EEq9IYvgV7I

Connect with Dean:

YouTube: https://www.youtube.com/channel/UCgqRK8GC8jBIFYPmECUCMkw

Website: https://www.mfileadership.com/

The Mission Statement E-Newsletter: https://www.mfileadership.com/blog/

LinkedIn: https://www.linkedin.com/in/deannewlund/

X (Twitter): https://twitter.com/deannewlund

Facebook: https://www.facebook.com/MissionFacilitators/

Email: dean.newlund@mfileadership.com

Phone: 1-800-926-7370

Show notes by Podcastologist: Hanz Jimuel Alvarez

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

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