84 | You're Over Preparing
The Obvious Choice
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The Importance of Content in a Business
John: I want to talk about a few, a few things here. I think content is one of them. And then the idea of optimistic ignorance, which is a major part of my own story is, is optimistic ignorance. But Amber, I would love to hear from you and why you suggested this topic and what it means to you specifically. A lot of people are trying to figure out how to create content but they already have an existing business that's like generated business not from content. So maybe you just do more content.
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