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The Dark Patterns of Design
There's a great website we'll put in the show links that are called deceptive design, deceptive dot design. But these dark patterns are design decisions that are made to influence the end users along a journey that is in the best interest of the business, not necessarily the end user. So for example, on the cookie banners, generally the except all cookies, that's the really visible button. And you know, with infinite scroll, you can keep a user on a page 20% longer than they would normally choose to be.