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#77 James & Per & Caroline answer your survey

UX Podcast

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How to Get Your Customers to Respond to Surveys

The only part of the conversion funnel that's not optional is the form. So if you're going to get them to do one click, you might as well ask them the question straight off and get them to click there on that one. I find it inexplicable that anyone would think they were boring. There are so many aspects of online forms that it's just mind-blowing. How's the question bias as well? You knowingly write biased questions. Be careful because if it hits you bad, you might be stuck with it for the next 20 years.

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