3min chapter

Once Upon a Business cover image

Through the Eyes of a Child

Once Upon a Business

CHAPTER

Is There Cruelty in the World?

A colleague's elderly parents were scammed out of $10,000 by a scammer. "I can't imagine and can't bear the idea that people disrespect the elderly," she says. Many entrepreneurs are blind to their own perceptions about target market, writes Zain Verjee. The answer is not to do more marketing or push harder, but to look within so we can figure out what needs to change in our product or service for better results.

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