AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Evolution of Live Events Business Strategy
The chapter explores the journey of hosting live events, from humble beginnings to profitable ventures, highlighting the transition from free to paid events and the shift towards strategic advertising. It emphasizes the importance of sales teams for higher-priced tickets, branding through experiences, and achieving financial security through high return on ad spend. The upcoming event, Wealth Con, and plans for the Kingdom Summit are discussed, focusing on creating community, life changes, and engaging content.