Influence
What You Will Learn
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The Contrast Principle in Real Estate
The contrast principle is the idea that when you are presented with two things in succession, what you experiencein in the second influenced by your perception of the first. So we prefer to a go for something more expensive, baue we think the quality is better. It's just, it's a short cut, so we can respond toit with greater efficiency. This byand ship we don't even need yet. Wee duse is gong through temotion. Chapter one sithe book is weapons of influence, so the exploiters can commission the power of these weapons while exerting little personal effort.
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