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Subtract w/ Gabe Adams & Leidy Klotz
The Behavioral Design Podcast
Do I Add or Subtract Something?
People don't think about what they can subtract when they go to improve something. It just doesn't even occur to them, right? Ye. I mean, the lego study, the first one that we did, i think it was 60 people, and one person thought to subtract to make that lego structure better. But oftentimes they're just adding and then moving on without even considering subtraction in the first place. That's a huge contributor to why we might not see it more in the real world.
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