Time and Attention cover image

71: Tradeoffs

Time and Attention

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What Is Opportunity Cost?

An opportunity cost is what we give up in return for doing what we do, or making the decisions that we make. It's a good way of thinking about all the hidden costs of doing something beyond just the price tag. If i want to go o movie, for example, i'm going to pay 15 dollars for that ticket, but it's also going to cost me two hours of time. So out a movie cost? No, i think so. I feel like we always buyer with seam points, so i haven't paid for a movie n forever. But really, ike, the opportunity cost is not just what you could have spent that other 15 dollars with, which could be

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