Scratching the Surface cover image

218. Tripp Mickle

Scratching the Surface

00:00

Apple: The Battle Between Design and Business

In many ways this is a book about Apple in the post Steve Jobs world. It really explores what happens at Apple when Jobs is out of the picture. Increasingly over time as a consequence of his absence, the balance between design and art gets out of whack. And that's really the arc of the story that's told here.

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