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Circular economy innovation: How food can reverse biodiversity loss and tackle climate change

The Circular Economy Show Podcast

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Getting the Medium Size Casual Players on Board

We need the medium size casual to come on board. We're rewarding farmers not just for their crops, but for the eco systems in which they're grown. And that's what's going to guess to gregson and to the high street ricewise. The farmer has no control over his input and he has no controlover his sale price. In any other business, that would be described as insanity. If thereif theres consum anr demand, we've got farmers waiting to join us.

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