5min chapter

People I (Mostly) Admire cover image

139. How PETA Made Radical Ideas Mainstream

People I (Mostly) Admire

CHAPTER

Provocative Tactics for Animal Rights

This chapter examines the bold strategies used by an organization to challenge societal norms regarding animal rights, likening their approach to radical art. It also discusses their reliance on social media metrics for measuring campaign effectiveness while maintaining a focus on impactful animal welfare rather than donor preferences.

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