"The cookie's dead. Are almost dead," says Cevallos. "There's a whole new set of things that businesses need to deal with, and we don't know what they are yet." The future is not just how do you kind of get ready to deal with a cookie less world, but also repateriate your own data,. he adds. 'We need to bring it together'
We try not to navel gaze too much on this show, but our 200th episode felt like just enough of a milestone that we could do a mid-year "look back, look forward" show with a 7-year range. And we tracked down our original Commonwealth representative to join us for that discussion. Did we (first) party (cookie) like it was 1999? Maybe not, but that's the sort of reference you get with Jim Cain, the founder of Napkyn Analytics, and a co-founder of this very podcast! For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.