2min chapter

Plain English with Derek Thompson cover image

How the Logic of Cults Is Taking Over Modern Life

Plain English with Derek Thompson

CHAPTER

The Shift from Policy to Identity in Modern Politics

This chapter examines the growing role of identity in shaping consumer behavior and political debates, highlighting the division caused by echo chambers. It suggests that future elections may emphasize cultural identities over substantive policy discussions, mirroring marketing strategies in modern politics.

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