Do You Have a Strong Customer Acquisition Strategy?

D, so this is all about being that investigative journalist, an doing the research outside of the file. Like petsmark, we did research on am. And a lot of the research had to do with chewey, which petsmark eventually owns now. It's interesting, a customer acquisition. So strong customer acquisition can be achieved through distribution, my share a superior product or price. But what was happening is that choe was having very good customer acquisition for very little spending.