2min chapter

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Dede Eyesan: How To Find Stocks That Return 10x in 10 Years

Value Hive Podcast

CHAPTER

Is There Barriers to Entry in This Industry?

In 2012 SG&A was 66% of revenue. By the end of this year, it's 37%. So their gross margins have stayed at 90%. And so you get that massive expansion from 10% even dog to 50%. You can spread that cost and it's a consumable. There's really not much you have to do in terms of marketing brand awareness.

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