Exploring Purpose Beyond Profit

This chapter explores the motivations behind personal missions that extend beyond financial success. It encourages listeners to reflect on their own 'why' and highlights the significance of contributing to others in a meaningful way.

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Chris Do sits down with strategist and partnership builder Priscilla Lau to talk about the business of relationships. From her early days at Google and YouTube to launching Representation Matters, Priscilla shares how she helps creators and brands build partnerships that grow both revenue and community.

They cover the creator economy, selling without sleaze, the “zone of genius,” and why identity and style matter in business. This episode is packed with insight for anyone wanting to level up their creative career while staying true to themselves.

Timestamps:

(00:00) Intro (03:05) Google/YouTube partnerships origin story (07:06) Asian American identity journey (09:02) Learning sales; 70% close (15:02) Style permission and fit (19:47) “Clothes are tools” framework (21:04) Travel uniform: layers, pockets (23:15) Style as social icebreaker (28:31) Defining your zone of genius (44:31) Legacy, parenting, purpose, service (49:00) Caltrain joy; closing reflections

Hey listeners! Here is a savings opportunity for the AIGA Design Conference in October. Use code: 25DCTHEFUTUR15 for a 15% discount on your ticket. ⁠https://www.aiga.org/design/aiga-design-conference⁠

Check out today's guest, Priscilla Lau:

Instagram: ⁠⁠https://www.instagram.com/priscillaylau/?hl=en

LinkedIn:⁠⁠ https://www.linkedin.com/in/priscillalau

Check out The Futur:

Website: https://www.thefutur.com/

Courses: ⁠⁠https://www.thefutur.com/shop⁠⁠

Linkedin: ⁠⁠https://www.linkedin.com/company/the-futur/⁠⁠

Podcasts: ⁠⁠https://thefutur.com/podcast⁠⁠

Instagram: ⁠⁠https://www.instagram.com/thefuturishere/⁠⁠

Facebook: ⁠⁠https://www.facebook.com/theFuturisHere/⁠⁠

Twitter: ⁠⁠https://x.com/thefuturishere⁠⁠

TikTok: ⁠⁠https://www.tiktok.com/@thefuturishere⁠⁠