The one with Unilever Chief Growth & Marketing Officer, Esi Eggleston Bracey on what CEOs need to know about driving desirability at scale, the difference between marketing and sales, and how you win hearts, minds—and machines.
The CEO’s Guide to Marketing
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The Evolution of Social Media Marketing
This chapter explores the transformation of social media marketing from a platform for social connections to an algorithm-driven arena focused on attention-grabbing strategies. It highlights Unilever's investment in creators and influencers to foster brand engagement and the necessity of localized content that appeals to diverse consumer behaviors.
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