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Porsche (with Doug DeMuro)
Acquired
The Strength of a Brand
Gross margin is an interesting place to look to understand the strength of a brand because it's basically showing like, what can you mark up over your cost of goods sold and sell it to people and still have them swallow that price. Porsche is at 29%. So about 50% higher than BMW. Ferrari is 48%. Is do not care what it costs. It just doesn't offer me. Right. Okay. What do you think I drive? It's, I'm model free. That's a good guess. And that's probably what I would. I, Mazda CX five. Yeah, those are good cars. The Porsche Macon of the, uh, mainstream car. It
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