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5 Live Science Podcast

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How Do You Convince Your Clients That Your Ads Are Doing Well?

Using your wapcam, we monitor your face while you're watching the ad. We also capture how it changes your opinion and predisposition towards the brand. The machine just records the movement of the smallest muscles on your face to decote whether you're frowning or smiling. And it does that analysis second by second as you watch the ad. It is combination of that ner scientific method and your answers to survey questions that we use to determine quantitatively how anad is doing.

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