How to charge THOUSANDS for SEO consulting | Eli Schwartz (Product-Led SEO)
Ahrefs Podcast
Maximizing ROI for B2B SaaS Products
The chapter emphasizes the importance of understanding a client's business and acquisition experience before diving into SEO, especially for complex B2B SaaS products. It suggests investing in channels like trade shows, LinkedIn advertising, and webinars for better ROI in certain cases. The speaker discusses the symbiotic relationship between paid advertising and SEO, highlighting the value of tailored content and the need to align SEO efforts with a client's overall marketing strategy.
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