Katrina Alcorn: IBM’s head of design on why partnerships are essential
Design Better
Playfulness in the Creative Process
Katrina: I was riveted by the beetles documentary. What i saw in so many of those sort of cinema verite scenes was the really creative people who just lived in playfulness. And it's got me thinking, how do we bring that playfulness into our work lives? Because we'd all be happier. It would get our brains to work better. We have to consider things from different angles and come up with better solutions. Katrina: That was exactly my take away from the documentary so well,. There's like a any fraction of it where they're actually writing a song for an album, but that's because they had to have that discovery. The creative process is not linear most
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