Gen Z Consumer Trends: From Fast Fashion to Secondhand

This chapter explores the distinct spending habits of Gen Z, highlighting their shift towards secondhand shopping and niche brands in fashion. It discusses the influence of social media on these trends, illustrating how platforms like TikTok and Instagram shape their purchasing decisions and foster a unique sense of style. The conversation also examines the impact of micro-influencers and platforms such as Depop and Poshmark, emphasizing the balance between sustainability, personal expression, and the allure of unique vintage pieces.